Marketing Consultancy

I help brands get clear, get moving, and grow.

Clarity and momentum for brands that want more

Not sure where to start, need a marketing plan, or just want someone to roll their sleeves up and get things done?

Good marketing doesn’t happen by accident. It happens when you see clearly where you are, where you want to go, and how you’re going to get there.

That’s where I come in.

Brands I’ve worked with

My consultancy approach

Whether it’s figuring out what’s working (or what’s not), setting the right direction, or making it all happen, my flexible marketing consultancy services can be pointed to wherever you need them:

Diagnosis

Where are we now, and why are we here?

A deep dive into what your market is doing, what your competitors are doing, and what you are doing:

+ Stakeholder interviews
+ Audience research
+ Market analysis
+ Competitor reviews
+ Website audits
+ Social media audits
+ Creative asset audits

Strategy

Where do we want to be, and how will we get there?



Based on the insights from diagnosis, we build a practical, focused marketing strategy that sets your brand up for real growth:

+ Workshop facilitation
+ Brand development
+ Customer journey mapping
+ Website user experience
+ Campaign strategy

+ Communications planning

+ Content strategy

Execution

What needs to happen, and how do we make it work?



We turn strategy into action – managing, supporting or simply guiding execution:

+ Brief writing
+ Campaign delivery
+ Agency management
+ Vendor software selection
+ Asset creation
+ Creative testing
+ Social media management

Senior marketing leadership without the full-time hire

What is fractional marketing?

Instead of hiring a full-time Chief Marketing Officer (CMO), you bring in experienced marketing leadership on a flexible, part-time basis

No big salaries. No bloated teams. No waffle

Just the clarity, focus and momentum your business needs

Why do businesses choose a fractional approach?

You’re growing, but don’t have a marketing lead

Your team needs clearer direction

You’re spending money, but aren’t sure what’s working

You need help connecting strategy to delivery

You want senior marketing input – without the full-time cost

Ready to grow without the overhead? Set up a free exploratory call

Jon’s work with our charity has thus far been game-changing! His careful research and diagnosis of what we are and what we need has yielded tailor-made, achievable and affordable marketing recommendations

Susan Krasner
Chair, Holocaust Learning UK

Jon’s strategic consultancy work has been invaluable – he’s enabled us to accelerate the evolution of our services and the way the agency thinks about marketing

Tom Hastings
COO, SINE Digital

Jon was a great partner to work with. We worked on many campaigns together and Jon always had a calm and collected approach to dealing with problems and would often come up with brilliant creative and strategic solutions

Christos Savvides
Creative Director, Channel 4

Other ways I can support you

My support is flexible and scalable. No layers of staff, no jargon, no fluff. Just better value without the need for long-term commitments:

Fractional Marketing

You get the strategic thinking of a CMO, without the full-time commitment

Workshops & Training

I run practical, energising sessions that get your team aligned and growing
What does a marketing consultant do?
Good question. A marketing consultant takes a fresh look at how you’re doing things; what’s working, what’s not, and where the opportunities are. I help you see the bigger picture, ask the right questions, and put together a plan that makes sense for where you’re trying to go
How can a marketing consultant help my business grow?
Most businesses are too busy doing the doing to step back and look at what’s really going on. I help you cut through the noise, focus on what matters, and make your marketing work harder; whether that’s getting more leads, building a more distinctive brand, or making sure your team is set up to deliver
What is fractional marketing?
It’s just a fancy way of saying part-time marketing lead. I step in when you need senior marketing support, but don’t need (or want) a full-time hire. It’s flexible, cost-effective, and you get proper strategic thinking, just without the overheads
What’s the difference between a marketing strategy and a marketing plan?
Think of it like this: the strategy is the ‘why’ and the ‘where’ – why you’re doing what you’re doing, and where you want to end up. The plan is the ‘how’ – the steps you take to get there. You really need both working together to get results
Can you help with digital marketing too?
Yes, I’m not just here to talk strategy and vanish. I’ve worked across digital since 2007 – as a client, in agencies and as a consultant. Websites, content, email, social, video, search. I know how to make it all join up. I can also work alongside your team or agency to get the best out of them
What should I look for in a good marketing consultant?
Someone who listens, asks smart questions, and doesn’t disappear into jargon. Look for real experience – someone who’s worked with teams, run campaigns, and made tough decisions. And ideally, someone you’d actually want to work with!
How do I know if you’re the right person to help me?
If you’re after someone who brings clarity, asks the awkward questions, and gives straight answers, then we’ll probably get on well. Best thing to do? Let’s have a quick chat and you’ll know pretty quickly if it’s a fit