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About Thryve

I’m Jon, director and founder of Thryve.

I am a multi-disciplinary marketing consultant backed by over 20 years’ experience working inside creative, digital and media agencies, consultancies, running my own agency, and alongside some of the world’s most respected brands.

With Thryve, I help ambitious brands spot gaps for growth through better marketing.

By seeing what others don’t see, I balance analysis with intuition, and turn insight into action. And doing so in a simple, practical and plain-speaking way.

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Jon Bezalel

Why work with Thryve?

Outside perspective that gets inside your business

Experienced across strategy, execution and leadership

Flexible support, from projects to part-time marketing leadership

No fluff, no jargon – just smart, clear, practical advice

Trusted by household names and scale-ups alike

Brands I’ve worked with

How do I know if Thryve is right for me?

Here are just a few situations where bringing in an outside perspective can make all the difference:

Boosting campaign performance:

“We’re spending a lot of time and effort on our marketing activity but not generating enough leads. Are we spending the right time (and budget) in the right places?“

Clarifying our brand messaging:

“We’re growing as a business, but our messaging hasn’t evolved to tell the right story. How can we make it clearer for our customers and investors?”

Making more impactful content:

“Our content is not engaging enough.
How might we make better use of our creative brand assets across our marketing touch points to inspire action?”

Understanding why we’re losing ground:

“We’re losing out to competitors but have no idea where or how to address the problem. How might we find a partner that can provide the external point of view, but also help us execute?”

Providing strategic direction:

“Our marketing team’s great at getting stuff done, but they struggle with the bigger picture. How can we bring in someone to develop a strategy whilst also helping the team grow?”

Getting more from our agency partners:

“We’re not sure if our agency is giving us the right advice or offering good value for money. How do we check if they’re the right fit for us, or find one that is?”

Getting started with marketing:

“We’re new to marketing and have never run any activity before. How might we find a partner that cuts through the jargon, and can guide us to growth?”

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What they say

Jon’s work with our charity has thus far been game-changing! His careful research and diagnosis of what we are and what we need has yielded tailor-made, achievable and affordable marketing recommendations

Susan Krasner
Chair, Holocaust Learning UK

Jon’s strategic consultancy work has been invaluable – he’s enabled us to accelerate the evolution of our services and the way the agency thinks about marketing

Tom Hastings
COO, SINE Digital

Jon was a great partner to work with. We worked on many campaigns together and Jon always had a calm and collected approach to dealing with problems and would often come up with brilliant creative and strategic solutions

Christos Savvides
Creative Director, Channel 4

Ways I can support you

My support is flexible and scalable. No layers of staff, no jargon, no fluff. Just better value without the need for long-term commitments:

Marketing Consultancy

When you’re too close to see the problem clearly, I help you zoom out and rebuild the plan
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Fractional Marketing

You get the strategic thinking of a CMO, without the full-time commitment
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Workshops & Training

I run practical, energising sessions that get your team aligned and growing
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Frequently asked questions

What does a marketing consultant do?
Good question. A marketing consultant takes a fresh look at how you’re doing things; what’s working, what’s not, and where the opportunities are. I help you see the bigger picture, ask the right questions, and put together a plan that makes sense for where you’re trying to go
How can a marketing consultant help my business grow?
Most businesses are too busy doing the doing to step back and look at what’s really going on. I help you cut through the noise, focus on what matters, and make your marketing work harder; whether that’s getting more leads, building a more distinctive brand, or making sure your team is set up to deliver
What is fractional marketing?
It’s just a fancy way of saying part-time marketing lead. I step in when you need senior marketing support, but don’t need (or want) a full-time hire. It’s flexible, cost-effective, and you get proper strategic thinking, just without the overheads
What’s the difference between a marketing strategy and a marketing plan?
Think of it like this: the strategy is the ‘why’ and the ‘where’ – why you’re doing what you’re doing, and where you want to end up. The plan is the ‘how’ – the steps you take to get there. You really need both working together to get results
Can you help with digital marketing too?
Yes, I’m not just here to talk strategy and vanish. I’ve worked across digital since 2007 – as a client, in agencies and as a consultant. Websites, content, email, social, video, search. I know how to make it all join up. I can also work alongside your team or agency to get the best out of them
What should I look for in a good marketing consultant?
Someone who listens, asks smart questions, and doesn’t disappear into jargon. Look for real experience – someone who’s worked with teams, run campaigns, and made tough decisions. And ideally, someone you’d actually want to work with!
How do I know if you’re the right person to help me?
If you’re after someone who brings clarity, asks the awkward questions, and gives straight answers, then we’ll probably get on well. Best thing to do? Let’s have a quick chat and you’ll know pretty quickly if it’s a fit